A short story about us
A complete ritual, reimagined: from fingertip to sole.
The Insider
He spent years at the heart of the cosmetics industry, long enough to learn how formulas are built, where shortcuts hide, and which ingredients were simply never questioned. A Parisian by formation, a cosmetic expert by trade, he carried that knowledge like a responsibility, until it became a brand.
“The industry treated hands and feet as an afterthought. I wanted to build a brand that treated them as a sanctuary.”
Beyond the bottle
Most nail brands stop at colour. Clédevie keeps going: a strengthening base, a polish with a scent, a cuticle elixir, a precious foam, a foot bath, the tools to perfect it all. Each one speaks to the next, because hands and feet deserve a ritual, not a quick coat before heading out the door.
Clean at every step
Every formula excludes 21 controversial ingredients. Up to 95% bio-sourced, vegan, cruelty-free, made in France. A ritual is only complete when you can trust every step of it.
Clédevie, a Parisian maison for those who refuse to separate beauty from responsibility, colour from care, or pleasure from consciousness.
Beauty in consciousness, nature in essence.
















Green
We believe beauty should nourish, not deplete. Most of our formulas are bio-sourced, drawing from plant actives, botanical extracts and natural-origin ingredients that work in harmony with your nails and the planet. Every choice — from our FSC-certified packaging to our bio-sourced film-formers — is made with the environment in mind. Because green beauty isn't a trend. It's our starting point.
Up to 95% bio-sourced, FSC packaging, Plant actives & Made in France


Clean
Clean beauty means knowing exactly what goes on your nails — and what doesn't. Our secret formula excludes 21 controversial ingredients banned from our formulas, from phthalates and toluene to formaldehyde-releasing agents and endocrine disruptors. What you get instead is transparency: formulas that respect your health, your nails and your routine, without compromise on performance.
21-free formula, No phthalates, No formaldehyde, EU compliant


Ethic
Doing good is non-negotiable. Clédevie is 100% vegan and cruelty-free — no animal testing, no animal-derived ingredients, ever. We formulate consciously, source responsibly and package with care. Our commitment to ethics runs through every product we create, because we believe the beauty industry has a responsibility to do better. For people. For animals. For the world we share.
Vegan & Cruelty-free, Responsible sourcing, Conscious beauty



2 VENTURE DRIVE, VISION EXCHANGE, SINGAPORE
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